The Brand Clarity Index - A Diagnostic For Founders

A Brand Positioning Tool

Your brand is saying something. Is it saying the right thing?

Get Your Brand Clarity Report

The Brand Clarity Index - A Diagnostic For Founders

A Brand Positioning Tool

Your brand is saying something. Is it saying the right thing?

Get Your Brand Clarity Report

The Brand Clarity Index - A Diagnostic For Founders

A Brand Positioning Tool

Your brand is saying something. Is it saying the right thing?

Get Your Brand Clarity Report

What is it?

Built by a senior brand advisor with 200+ client engagements, the Brand Clarity Index gives you a scored diagnostic across six dimensions of brand strategy. No templatized responses or generic brand strategies. Instead, an honest assessment of what is working, what is not, and how to ensure your brand's messaging is getting through to your customer.

Built by a senior brand advisor with 200+ client engagements, the Brand Clarity Index gives you a scored diagnostic across six dimensions of brand strategy. No templatized responses or generic brand strategies. Instead, an honest assessment of what is working, what is not, and how to ensure your brand's messaging is getting through to your customer.

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The Report

The Brand Clarity Index is built from the questions and criteria used by a seasoned brand strategy consultant. It's based on six critical criteria, and delivers the following:

The Brand Clarity Index is built from the questions and criteria used by a seasoned brand strategy consultant. It's based on six critical criteria, and delivers the following:

The Brand Clarity Index is built from the questions and criteria used by a seasoned brand strategy consultant. It's based on six critical criteria, and delivers the following:

01

01

A Clarity Score

A Clarity Score

A score across six brand dimensions, each rated 1–5 with a plain-language verdict.

A score across six brand dimensions, each rated 1–5 with a plain-language verdict.

02

02

Evidence-Based Findings

Evidence-Based Findings

A tailored, nuanced analysis of your brand based on specific evidence from your own answers and submitted materials, not generic observations.

A tailored, nuanced analysis of your brand based on specific evidence from your own answers and submitted materials, not generic observations.

03

04

03

Contradiction Analysis

Fresh Positioning

Contradiction Analysis

The report will identify contradictions and blind spots where your brand is undermining itself, caught by comparing what you said against what your materials actually show.

A draft positioning statement built from your inputs, with a note on what to test and refine.

The report will identify contradictions and blind spots where your brand is undermining itself, caught by comparing what you said against what your materials actually show.

03

Contradiction Analysis

The report will identify contradictions and blind spots where your brand is undermining itself, caught by comparing what you said against what your materials actually show.

04

Fresh Positioning

A draft positioning statement built from your inputs, with a note on what to test and refine.

05

05

Action Items

Action Items

A prioritized action sequence: including the three things to fix, in the order that matters.

Sample Report

  1. Brand Discovery

Answer our discover intake questionnaire about your brand. Add your website URL and any supporting materials you want included in the analysis.

  1. Analysis

The diagnostic engine assesses your brand across six dimensions: customer relevance, messaging clarity, differentiation credibility, customer centricity, founder-brand alignment, and touchpoint coherence.

  1. Implement

You receive a full, actionable report within minutes. Nuanced, specific, and written using the earned expertise of a senior brand strategist.

How Does It Work?

How Does It Work?

Early Access

Early Access

Early Access

Find out what your brand is actually communicating.
Pre-launch pricing: $199. After launch, $349

Find out what your brand is actually communicating.
Pre-launch pricing: $199. After launch, $349

15 minutes to complete. Your brand clarity report delivered within minutes, including:

  • A scored assessment across six dimensions

  • Contradictions analysis

  • Prioritized action sequence to improve your brand messaging

  • A draft positioning statement to prepare you for success

15 minutes to complete. Your brand clarity report delivered within minutes, including:

  • A scored assessment across six dimensions

  • Contradictions analysis

  • Prioritized action sequence to improve your brand messaging

  • A draft positioning statement to prepare you for success

15 minutes to complete. Your brand clarity report delivered within minutes, including:

  • A scored assessment across six dimensions

  • Contradictions analysis

  • Prioritized action sequence to improve your brand messaging

  • A draft positioning statement to prepare you for success

Get your Brand Clarity Index — $199

Get your Brand Clarity Index — $199

Get your Brand Clarity Index — $199

Why not just hire an agency?

Candidly, the agency you hire then hires me to do this work on their behalf. A brand strategy engagement with a senior consultant typically starts at $5,000. Anything less, you're probably not getting good work. The Brand Clarity Index delivers the same diagnostic thinking for $199 during the pre-launch window.

I built The Brand Clarity Index as a brand strategist with over a decade of experience working with founders and senior leaders across industries ranging from skincare to ed tech, CPG to law firms and beyond. The diagnostic framework, scoring criteria, and report structure reflect the same methodology used in these full brand strategy engagements, applied at a fraction of the time and cost.

Candidly, the agency you hire then hires me to do this work on their behalf. A brand strategy engagement with a senior consultant typically starts at $5,000. Anything less, you're probably not getting good work. The Brand Clarity Index delivers the same diagnostic thinking for $199 during the pre-launch window.


I built The Brand Clarity Index as a brand strategist with over a decade of experience working with founders and senior leaders across more than 200 engagements. The diagnostic framework, scoring criteria, and report structure reflect the same methodology used in full brand strategy engagements, applied at a fraction of the time and cost.

Learn More About The Brand Clarity Index

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MORE FAQs

How is this different from asking ChatGPT about my brand?

So glad you asked. The diagnostic framework was built by a brand strategist with 200+ client engagements and years working internally at some of the largest brands in the world. This brand strategist has also used Claude and ChatGPT to test their efficacy in brand strategy, and honestly, they quite simply are not strong enough yet, and need some extra coaching from a brand expert.

Who is The Brand Clarity Index For?

This logic and criteria has been used on companies ranging from early stage startups to large, global corporations. However, the speed and price point of The Brand Clarity Index is intended for companies with 5–100 people who are past the earliest stage but not yet at a point where a full brand strategy engagement makes sense. If your brand is costing you deals, talent, or clarity and you don't know exactly why, this is for you.

How long does it take?

The questionnaire takes 15–20 minutes. Your report arrives within minutes of submission.

What do I need to complete it?

Your answers to 30 questions about your brand. Optionally, your website URL and one supporting document such as a pitch deck or one-pager. The more you submit, the more specific the analysis.